July 1 marks the beginning of name image in likeness licensing that the NCAA is now allowing for student athletes to capitalize on their name image in likeness.
This will be interesting to see how it plays out with several considerations still not defined by universities states in the NCAA. There is still no clear indication on tax implications for trade agreements were a student athlete would receive a product for its enforcement in valuing that product.
Additionally there can be no conflicts of interest between a university sponsor, booster and the student. That is if century link is a corporate sponsor of ULM a student athlete could not be a spokesman for century link. This also extends to a client of the representing agency for the University so in ULM’s case anyone that is affiliated with Learfield would be off-limits to student athletes.
any NIL agreements also cannot include the student athlete’s university logo or colors.
This program was made to allow students athletes to capitalize and make money while being poor college students however there is no safety net for their lack of foresight, the tax consequences and so forth this could wind up being a bigger downfall than helping the student athletes. There also is a huge contrast between what can and cannot be done between states, universities, and even levels of competition.
I talked to a recent football commit who has already reached out to a marketing agency to begin coming up with plans on how to leverage this during his time at ULM
This will be interesting to see how it plays out with several considerations still not defined by universities states in the NCAA. There is still no clear indication on tax implications for trade agreements were a student athlete would receive a product for its enforcement in valuing that product.
Additionally there can be no conflicts of interest between a university sponsor, booster and the student. That is if century link is a corporate sponsor of ULM a student athlete could not be a spokesman for century link. This also extends to a client of the representing agency for the University so in ULM’s case anyone that is affiliated with Learfield would be off-limits to student athletes.
any NIL agreements also cannot include the student athlete’s university logo or colors.
This program was made to allow students athletes to capitalize and make money while being poor college students however there is no safety net for their lack of foresight, the tax consequences and so forth this could wind up being a bigger downfall than helping the student athletes. There also is a huge contrast between what can and cannot be done between states, universities, and even levels of competition.
I talked to a recent football commit who has already reached out to a marketing agency to begin coming up with plans on how to leverage this during his time at ULM
